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Dallas recognized that traditional benefits programs just weren’t cutting it for engaging employees and reducing turnover. He was driven to find a better way where employers were able to increase employee engagement and reduce turnover, this is all accessed through an easy-to-use mobile, card, and web-based platform. Dallas also possesses a proven track record in B2B sales and led a sales team with Cintas that produces $40 million dollars in new contracted sales every year.


Peter Smyrniotis is a Founder, Operator, and Board-Level Executive with core skills in launching companies, shipping new products to market, building teams and revenue through growth stages (Seed to Liquidity). His primary focus has been on platforms and marketplaces (FinTech, PropTech, Security, Data), B2B, Software-Enabled businesses.



A serial entrepreneur in oil & energy. Investor in healthcare, technology, charities and non-profit organizations.

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